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Barnard refers to these functions as the essential work that ensures the sustainability and vitality of a company through formal coordination, e.g. all the work done by the directors needs to be related to the coordination of the individuals, processes which are the foundations of communication channels.
These are the four elements that contribute to the success and achievement of the executive’s objectives: the formulation of the systems’ primary task, design of structures, personnel selection and placement, and the administration of incentives. Please note that the second and third element together constitute what Barnard calls “the establishment and maintenance of the system of communication”...
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