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One way to satisfy customers is to offer a changing selection of products since customers always appear to be demanding something new. Kudler's latest strategy is to offer a whole new selection of locally grown organic products.
As demand for organic foods continues to increase, high volume sales through mass outlets such as supermarkets are rapidly replacing the direct farmer connection. According to AgMRC (2007) site, “American shoppers spent more than $51 billion on natural and organic products in 2005” (¶ 2). Considering rapid growth of organic food trends in recent years, Kudler management excepts to achieve higher profit margin by selling organic products supplied by local growers...
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