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Essay text:
PRIORITY 2:-
Employees’ Poor Performance. PRIORITY 1:-
Product Faulty
PRIORITY 6:-
Records Of Low Debt. PRIORITY 5:-
High Priced Products. PRIORITY 4:-
High Cost To Finance Warranty.
Low ?=====URGENCY=====? High
Designed by: Melissa Chan Shimei.
STRATEGIC ISSUE 1:- Faulty Product
Figure 3.1.1: Apple’s laptop battery explosion
(MSN news, 2006)
There are several cases of faulty product that we have found in Apple’s history of customers complaints such as defects of components and products by third party suppliers and also the software operation system. They faced cases such as explosion of batteries and faulty screens which cost them to lost revenues, reputation, warranty and other expenses (MSN news, 2006)...
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