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Essay text:
Heineken sees Burma as an emerging market, that must be entered without delay. Western beer markets are becoming saturated and the potentials for growth in Asia are enormous. Competitors, such as Carlsberg and San Miguel, are likewise turning their investments towards Asia. The political opposition in Burma, lead by Nobel Price laureate Aung San Suu Kyi, calls on foreign companies not to invest in Burma for the time being, however. International embargoes can support the internal opposition against the regime, she says.
Heineken has a 42% share in the Asian Pacific Brewery Ltd (APBL). This, in turn, owns 60% of the shares of the Myanmar Brewery Ltd (MBL)...
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