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The willingness and mainly the execution of these elements are of essential importance in order to be successful overseas. Heineken has policies to analyze and support these elements.
Only the ability to adapt and integrate is not enough to become globally effective, other key elements are innovation, product identity, a healthy financial position and the ability to react to changes on the market. Heinekens' strategies guided by their corporate culture implement all these mentioned elements. Their plans to meet challenges, their global recognition trough their strong brand identity which has been established in the 19th century and which still is strengthened and emphasized, their healthy financial position because of their previous success and constant investments, all these elements will play a big role in Heinekens struggle to become globally effective...
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