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Essay Details:
Essay text:
The subject is treated in relation with marketing strategies and tries to persuade the readers that CSR is a good solution to gain competitive advantage.
Executive summary:
Several organizations such as governments, activists or the media, want to make the general public aware about the social consequences of the companies' activities, by publishing different rankings classifying companies according their involvement in Corporate Social Responsibility (CSR). Porter and Kramer (2006a) explain that this concept of CSR has taken an increasing importance in the companies' corporate strategies, in order to escape from the bad publicity entailed by such publications...
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