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Essay text:
Huge money being spent on advertisement both voice and media and tough competition for shelf space. 82% purchases are not planned for by the consumer. Re-assuring to consumers on the value and price aspect of the toothbrush and pretty much everyone has a claim about doing something good for the health conscious consumers.
Strength/Weakness:
o Well positioned in the toothbrush market, coming second to Oral B on dollar sales but number one with unit volume sales.
o CP holds large market share and strong brand name
o Weakness may be too many models ( SKUs) as compared to other competitors. Possible issue with managing the product portfolio, might consider removing few SKU’s- possibly teen...
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