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The authors have created the balance scorecard that have adapted that seminal tool to create strategy maps. They use balanced scorecard strategy maps to show how an organization can convert its assets into desired outcomes. It is best to build these strategy maps from the top down, and then charting the routes that will lead to the desired outcomes. This should make the likelihood of a successful implementation of strategy possible. The strategy map is a visual framework which embeds the different items in an enterprise's balanced scorecard into a cause and effect chain, connecting desired outcomes with drivers of those results...
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