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Apple has finally found a sustainable strategy and, I believe has laid the foundation to sustain itself for many years to come.
In the beginning, Apple’s strongest competitive advantages were its ability to be the easy to use home computer. They also focused on being much geared towards being highly proficient in graphics and sound, something that IBM PC’s with MS DOS were not. When the Macintosh was introduced in the early 80s, it was a modern breakthrough in the ease of use, industrial design, and technical elegance. However, its slow performance and lack of compatible software limited its sales...
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