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Harrison Keyes Situation Analysis And Problem 1

Harrison Keyes Situation Analysis and Problem Statement

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Title: Harrison Keyes Situation Analysis and Problem Statement

Essay Details:

Subject: Business

Author: Stephanie G

Date: November 29, 2016

Level: University

Grade:

Length: 6 / 1561

Essay text:

is a current global publisher of print products and publishes about 2000 new titles each year. With more competition and low-cost retailers cutting into their bottom line profits have been on a decline. The board of Harrison-Keyes has fired Meg P. McGill due to the number of problems that has plagued the e-book implementation. William Guardo has been hired as the new CEO. He has as also announced that he is not a big fan of e-books and feels the traditional publishing approach is the way to make a company profitable. So what are the issues? Issue Identification One of the first major issues deals with Harrison-Keyes' foreign partner, Asia Digital...

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