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Essay text:
This paper, by conducting a gap analysis for Harrison-Keyes, pinpoints the gap between the company’s current assets and its strategic goal.
Situation Analysis
Harrison-Keyes (HK) is a well-known, well-established publishing company that holds about 22,700 active titles and publishes about 2000 new titles each year. The company was very innovative in the 1950s due to their specialized publications. However, this is not the case any longer. With low-cost retailers eats into profits, the company is struggling to survive. In light of this challenge, the company made some strategic changes in hope to revive the business...
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