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Essay text:
It now seeks to benchmark another publishing company; HarperCollins is the company selected.
Company Situation
HarperCollins is a large, well-known publisher that does not lead its industry. That distinction is held by Random House, the world's largest trade publisher (Lowry, 2005). Random House is approaching digitalization of books as would be expected of the largest organization; HarperCollins has taken an approach much more in keeping with the needs and size of Harrison-Keyes.
As is the case in all of traditional publishing, mainstream publishers still are unclear of how to handle the advent of electronic publishing...
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