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Now that CEO, Meg McGill has been replaced by William Guardo, he has made it evident that he does not support the e-publishing market. Harrison-Keyes needs to improve its strategic management process or give up on the idea of becoming an e-commerce publisher. Defining what is needed before implementing changes will create a more harmonious culture amongst the teams and decrease bad publicity. Harrison-Keyes is a century year old company that normally does not move quickly when it comes to taking risks and making changes that affect their company. This paper will address the company’s issues and opportunities, find alternative solutions and offer guidelines to assist the organization in making some major decisions pertaining to where Harrison-Keyes will fit in the new millennium...
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