Harrison-Keyes

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Title: Harrison-Keyes

Essay Details:

Subject: Business

Author: Wesley L

Date: August 21, 2014

Level: University

Grade: A

Length: 2 / 482

Essay text:

Harrison-Keyes is currently facing several challenges with this new strategy as the company replaces CEO, Meg McGill with William Guardo. Guardo greatly differs on his view of e-publishing than the former CEO. He favors traditional publishing, has little high-tech experience, and is not a big fan of e-books, (University of Phoenix, 2007). However, Guardo is open minded to e-publishing and has given his leadership team one month to address the issues or he himself will no longer allow e-publishing to continue at Harrison-Keyes. This paper will show the issues and opportunities that faces Harrison-Keyes as well as the stakeholder perspectives and ethical dilemmas connected with this strategy...

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