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Additionally, Harrah’s was among the first companies to set up facilities whenever the legal and regulatory institutions allowed for new markets opportunities.
Customer Relationship Management
- Complexity of the Total Rewards program which is designed to appeal to and provide value for both “big time spenders” and small but steady gamblers.
- Harrah’s ability to anticipate, as opposed to react to, what customers like and dislike and design and deliver its services accordingly.
- Technology enabled, automated business processes which provide seamless customer information across all departments in all Harrah’s locations...
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