harrah's case

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Title: harrah's case

Essay Details:

Subject: Business

Author: Alfred S

Date: November 16, 2012

Level: University

Grade: A

Length: 2 / 314

Essay text:

Connect Harrah's with feelings of anticipation and exuberance b. $15-20 million spent on advertising focused on good feelings associated with gambling at Harrah's - Extraordinary service a. Service process design, reward and recognition, measurement of executives b. Voted "best service" three years in a row - Relationship marketing A. Database Marketing b. Customer Relationship Marketing Sophia Pappis 1. Customer Relationship Management A. Database Marketing 1. Proactive Marketing a. Opportunity-based customer segmentation i. Total Gold Cards : Develop customer profile - Tracks play preferences - Where players eat in casino - Where players stay - How often they visit - How much/long they play ii...

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