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Essay Details:
Essay text:
In the future to sell and to service large customers
Dominite should setup a key account program.
Dominite customer relations and sales for the long term can be improved not only by product services, technical assistance
and joint product development but also by advetising with customers jointly,financing their purchases and by entertaining
key customer managers to stay ahead of the competition. Also long term relation ship can be developed by forming
customer alliance and partner ships.
3) Sales budget Changes:
4) Advertsing and trade shows costs:
Increasing the advertising expense by 20 % in 87 from 86, and 5 % increase in 88 from 87 levels
and remains same as 1988 levels in 89
Although media and print advertising plays a smaller role in advertising than in conusmer marketing, but it
can contribute to development of new market for Dominite by creating a favorable image with potential buyers and
the general public...
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