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Essay Details:
Essay text:
The significant amount of market share Harley-Davidson owns in the North American market helped the company generates the highest net revenues of $4,304 million in 2005.
B. Strategic Posture
Mission Statement:
• "We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments."
Objectives:
• Continue growth of 7 to 9% annually
• Expand customer base
• Rebuild investor's confidence in Harley Davidson
Strategies:
• Continue its customer focus strategy...
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