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Harley Davidson Welcome To Experience Marketing

Harley Davidson-Welcome To Experience Marketing

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Title: Harley Davidson-Welcome To Experience Marketing

Essay Details:

Subject: Business

Author: David W

Date: October 23, 2014

Level: University

Grade: A

Length: 10 / 2977

Essay text:

Hal ini yang harus dapat dibaca oleh para pemasar. Apa yang benar-benar diinginkan pelanggan yang belum tersentuh oleh produk atau merek mereka. Bukan hanya bagaimana cara memakai suatu produk, --tetapi apa nilai-nilai yang didapat? apa yang dirasa? apa yang bisa dibagikan kepada orang lain?--ketika seorang pelanggan berbicara tentang produk tersebut. Harley Davidson merupakan salah satu perusahaan yang menceritakan pengalaman itu disetiap karyawan dan pelanggannya. Kata kunci: Experiental Marketing, Harley Davidson, Pengalaman, Komunitas. PENDAHULUAN Dream society didefinisikan sebagai masyarakat yang membentuk emotional market atau pasar dengan perilaku konsumen yang melulu emosional dan berdasarkan pengalaman...

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