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Competition changed the fundamental landscape of the motorcycle industry forever. Several factors including the necessity to compete and evolve, a more streamlined manufacturing process, new management and a wealth of demographic and retail analysis information have enabled the industry to obtain and attain a rapidly growing portion of the population.
Harley-Davidson has always been the leader in heavy-weight, classic cruisers with their rumbling motors and definitive styling. Owners adhere more to the lifestyle and freedom of the bikes, rather than utility and dependability. Harleys generally come with a spirit and attitude of genuine America and an institution that is hailed as an iconic model of pre-industrial America...
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- Does a Mission Statement Define Your Business?
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