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Harley Davidson S Marketing Strategy

Harley-Davidson?S Marketing Strategy

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Title: Harley-Davidson?S Marketing Strategy

Essay Details:

Subject: Business

Author: Gordon E

Date: July 30, 2013

Level: University

Grade: A

Length: 5 / 1205

Essay text:

HD's strength's of its powerful brand image, maintaining good customer relationships, strong financial position, and superiority of technology and design are hindered by its weaknesses related to product capacity and unfulfilled demand for their products2. Strategic Direction and Marketing Objectives HD has chosen the strategic direction of targeting a younger market that is technologically conscious in order to increase its share in the performance cruiser market space. With the introduction of the new V-Rod motorcycle, HD is in a position of attaining a sizeable share in the performance cruiser marketplace...

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