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Harley Davidson Porter S Analysis

Harley-Davidson Porter's Analysis

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Title: Harley-Davidson Porter's Analysis

Essay Details:

Subject: Business

Author: Earl W

Date: November 6, 2013

Level: University

Grade: A

Length: 3 / 841

Essay text:

There is also high cost of entry involved in the cruiser market. A competitor, Ducati, estimates a cost of Euro 43 million for developing and producing a cruiser. However, the evenly distributed nature of the European market suggests that no single firm has been able to gain a significant advantage over the others. This market is shared more or less evenly between us, the Japanese manufacturers, BMW and Triumph. This suggests that a threat from a new entrant who addresses the needs of the European consumers for performance and style poses a credible threat to the incumbent firms. Threat of Substitutes The cruiser market is typically characterized by older, wealthier consumers...

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