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Essay Details:
Essay text:
In the beginning the product was supposed to increase sales. But we are going to study this case.
Contents
1. HARLEY DAVIDSON: COMPANY’S PRESENTATION
2. PRODUCT PRESENTATION: PERFUME & COLOGNE
3. THE FAILURE: FLOP’S REASONS
4. POSSIBLE SOLUTIONS
5. WHY DID THE COMPANY DEVELOP THESE PERFUMES AND COLOGNES? MY OWN OPINION.
?
1. Harley Davidson: Company’s presentation
As the entire world knows, Harley Davidson is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. It shares the market with Japanese bikes. The company owns the half part of the motorcycles market, whereas the Asiatic ones own the other part...
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