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Harley Davidson Motor Company

Harley-Davidson Motor Company

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Title: Harley-Davidson Motor Company

Essay Details:

Subject: Business

Author:

Date: August 20, 2013

Level: University

Grade: B

Length: 5 / 1352

Essay text:

Harley has been manufacturing motorcycles for more than a century and has earned themselves an enduring place in America’s automotive history. We believe Harley is overall a successful company but our case study shows that there are few marketing developments can be achieved. Problem As our group discussed, we believe that the problem with Harley begins with their product raw material expense. Those expenses then roll over to the retail price of the bikes causing the limited target market of the company to have a median income of $80.000. The motorcycles are heavy, which are designed for the American male...

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