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In the 1950’s the company introduced new models, shifting its production and aiming at selling to civilians instead of the police and military.
Until the 1970’s and 80’s Harley Davidson was the market leader in the motorcycle industry. However with the arrival of faster and more technological advanced motorcycles from Asia, Harley Davidson began to lose its market share. Not having the technology to be able to compete with the cheaper motorcycles from overseas, Harley Davidson had to come up with a strategy to retain its costumers and gain new ones by focusing on other aspects of riding, and not only the motorcycles themselves...
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