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was the world's largest market for heavyweight motorcycles (651+cc) with 461,200 registrations in 2003 C-383
? Europe was the world's largest market for motorcycles with 1.1 million registrations of 125+cc motorcycles in 2002 C-383
? The motorcycle industry was regulated by various governmental agencies in countries where motorcycles were operated C-387
Identify and explain cross country differences in cultural, demographic, and market conditions that exist in the global motorcycle industry?
? Heavyweight motorcycles are more highly demanded in developed markets in North America, Europe, and Asia, whereas consumers in emerging markets preferred mopeds, scooters and other light motorcycles C-387
? Consumers in emerging markets tended to purchase small motorcycles for inexpensive primary transportation, while consumers in developed markets most frequently used motorcycles for recreation and preferred larger motorcycles with greater performance C-389
? Typical European riders also rode shorter distances on motorcycles than typical riders in the U...
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