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You will know they are going back to a time that they miss.
Hard to believe that in 1903 Harley-Davidson produced only three motorcycles. In 2005 Harley-Davidson ships to over 60 countries worldwide. This is one of the biggest success stories ever told in spite of over coming the "bad boy" image, attempted hostile take overs, foreign competition, high metal prices, and a total management overhaul. "Harley-Davidson tuned around by selling not just motorcycles, but nostalgia." [Bateman, 568]
A brief history of Harley Davidson is necessary for you to understand a true American rags-to-riches story...
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