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Acute awareness of the industry forces and Harlequin’s value proposition, as shown in Appendix A, along with tactful execution and adaptation of the core activities will ensure continued strong revenue growth through entry into the single title women’s romance market.
A Capitalistic Stance; Take Advantage of the Weak, Defend Against the Strong
Harlequin is a recognized brand - when readers think Harlequin, they think romance. An analysis of the publishing environment using Porter’s 5 forces, shown in Appendix B, reveals that the women’s single title fiction market is highly fragmented, lacking a truly dominant brand...
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