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Harely Davidson Situation Analysis

Harely davidson situation analysis

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Title: Harely davidson situation analysis

Essay Details:

Subject: Business

Author:

Date: August 30, 2016

Level: University

Grade: A

Length: 8 / 2198

Essay text:

After this war, the depression threatened the motorcycle industry, and Harley-Davidson and Indian were the only ones to survive through the 1930's. Then during the Second World War they found themselves in the light again, this time supplying 90,000 motorcycles. In 1953 their competitor, Indian closed and Harley-Davidson was the only American motorcycle manufacturer for the next 46 years. By 1970 the United States was importing motorcycles from Japan that were lower priced, imposing on Harley-Davidson's market share. By 1986, after convincing the International Trade commission to remove tariffs on imported heavyweight Japanese motorcycles one year early, they regained their place at the top of the heavyweight market beating Honda...

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