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By the summer of 2000, Handspring had a 40% market share. There was a four month backlog in orders when Handspring first entered market.
3. Integration of hardware and software for ease of use. Handspring had a license for the Palm operating system. Hawkins created what he called a "virtual company" to bring hardware design and manufacturing companies together to bring the product to market. Also unlike Palm, Handspring had their hardware and software developer working together to develop a communicator that addressed how people actually use their wireless devices. In developing the Treo, Handspring employed ethnographer who observed how people used their cell phones and PDAs...
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