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In order to analyze a scenario accurately we need data that helps identify the problems and indicate possible solutions. The purchase of Industry information provides data on competition, supplier power, and buyer power within the industry. It also provides information on the constraints within which the organization has to plan, and the industry variables that will affect the organization. Industry information is a comprehensive source of information that can help shape the organization's business plans. Primary research on customer preferences provides customized information about customers and competition which makes it a valuable source of information...
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