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Haldirams Group Analyzing Consumer Behaviour

Haldirams Group - Analyzing Consumer Behaviour

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Title: Haldirams Group - Analyzing Consumer Behaviour

Essay Details:

Subject: Business

Author: Brenda C

Date: September 28, 2016

Level: University

Grade: C

Length: 3 / 824

Essay text:

Brand Haldiram’s is renowned for its superior product quality and supreme manufacturing processes which have been developed through tremendous research over the years. As the company continued to grow, they faced tough competition from local sweet and snack food vendors in the unorganized market. Their Unique Selling Proposition (USP) against the unorganised sector was the level of hygiene and product quality they maintained without any compromise in taste. This resulted in a shift of the utility curve towards the right, whereby consumers got a higher level of satisfaction, by consuming products from a bigger brand which believed in far better hygienic procedures (Ref graph)...

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