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To date, the company has achieved its success by offering a product mix that includes sauces, seasonings and salsas that were aligned with its Tex-Mex restaurant flavors. Though this mix helped the company earn significant market share in major areas of the United States, modifying this mix will be key to helping it achieve similar success, and what Eric Meyer, CEO of Gallardo's Salsa and Sauces, would consider a "win," in Mexico. And, more importantly, for Gallardo's to differentiate itself from California brands, its main competitor in the Mexico.
Gallardos must include the main staples of Mexican flavors into its products...
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