Haier Analysis

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Title: Haier Analysis

Essay Details:

Subject: Business

Author: Barbara F

Date: December 8, 2016

Level: University

Grade: A

Length: 4 / 1174

Essay text:

Although successful for an entry strategy, in today’s intense global competition where large scale is a must, Haier will have to gradually offer a complete line of products (diversified product portfolio) and move beyond niche markets. Haier’s strategy of letting local managers take care of a particular country is the correct strategy to attain “global localization”. However, this strategy should not undermine the fact that Haier’s success also depends upon local employees and managers that understand international markets and are very familiar with international business practices, thus have the ability to steer Haier into future...

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