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We plan to target the rural markets with population size of more than 5000 by the Agri Malls and in between 1000-5000 will be targeted by the Unnati Rath where the villagers can sell their produce and can also buy a variety of goods ranging from electronic goods to grocery and clothes.
The uniqueness of Unnati is that it is making the resources available to the rural population at their doorsteps. Even today the rural population depends on the weekly haats to a large extent. The concept of Unnati Rath taps this opportunity and thus is able reach the remotest consumer. The most innovative part of this concept is that the same rath can be used for seven different villages as the haats are organized on different days of the week in the villages...
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