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The Haagen-Dazs brand quickly developed a loyal following. Its early success was created by word of mouth and praise.
Marketing Strategy
Haagen-Dazs overall marketing strategy will be to create an image of offering the highest quality ice cream to all of their customers. The business will be located in a high traffic area where Customers will be reached through advertisements such as fliers, newspaper ads, and through its grand opening ceremonies. A special marketing program will also be incorporated by offering special coupon prices for nearby restaurants, hotels, city pool, the donut shop, and the gas station to customers who purchase any product at Haagen-Dazs...
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