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Executive Summary
The following material is based on research done on the General Motors Corporation and its specific new model of Hummer?the H3. This report gives a brief overview of the history of General Motors, its current mission, and its financial situation, and then narrows in on analysis of the Hummer H3. This report pinpoints the environmental, political, cultural, demographic, technological, and natural forces that operate in the macroenvironment that influences the H3s sales success. Attention is paid to H3's competitive market, and analysis about the threats and opportunities that exists in this market are specifically addressed...
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