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The result was the ‘Dettol 24 Fresh' national campaign, which ended in a mammoth stand off between ten finalists for a brand new MINI Cooper S Convertible.
The main crux of the campaign rested on the online and mobile elements, with a campaign-specific website and dedicated competition SMS line being created. All activities centred on driving traffic to the website and converting brand interest to SMS entries in order to drive the ‘Win a MINI' element. A total of 54 000 sms's were received between September and November, with web traffic logged at 3814 unique users during the month of November...
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