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In my personal opinion I think it has a very strong impact in today's society. Mostly due to the fact that instead of money as the primary investment of traditional marketing, Guerrilla Marketing empowers time, energy, and imagination. Some examples which most consumers have been exposed to are word-of-mouth campaigns, billboards, T-shirts, flags, direct-mail campaigns, telemarketing, and personal canvassing to name a few.
One use of Guerrilla Marketing that I was directly affected by occurred when I was living in Leeds, England last year. In October of 2003, Smirnoff, the Vodka producer, used steam jets and stencils to decorate a busy underpass in Leeds without prior permission from the Government...
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