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Essay text:
The word ?guerilla' stems from the concept of ?guerilla' warfare, which is a tactic whereby infantry divisions wait for their enemy and attack them by surprise instead of approaching the enemy line lacking subtlety and having little regard for fatality. Guerilla marketing can be as different from traditional marketing as guerilla warfare is from traditional warfare. Rather than marching their marketing dollars forth like infantry divisions, guerilla marketers snipe away with their marketing resources for maximum impact and minimal cost.
In marketing and strategic management, marketing warfare strategies use military metaphor to craft a businesses plan...
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