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In marketing we concentrated on the 4 P's (product, price, promotion, and placement), that is still important with GTM, but they put more emphasis on the consumer and their experience versus the product that is being marketed. I learned that purchases are made not only to address a physical need, but that individual also make purchases for social needs, the need to fit in and belong are also key. By showcasing the experience one can have by using the product versus just marketing the products features, companies can have success. When a consumer can relate to an experience and see themselves using the product, that is when the usually purchase...
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