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Essay text:
However, together with this, I would introduce a special support program in these poor countries, totally financed by GSK in a first stage, and supported by NGOs once well established. GSK would develop stands in hospitals or even special hospitals for AIDS cure. Africans meeting special conditions to be set (income, family structure, stage of the disease), could take advantage of it by obtaining a free treatment securing him or her a longer life. This solution would upgrade GSK image and credibility proposing it as a deeply socially responsible corporate, shut down NGOs' protests which could eventually get on GSK's side supporting its program, and solve a problem which is potentially harmful...
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