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Essay text:
Many products that require consumers to make such trade-offs have failed to establish themselves in the marketplace.
The reason why environmental marketers fail to attract customers and consumers to switch to green products:
i. Not marketed align with green benefits
The top reasons consumers do not buy green products included beliefs that they require sacrifices such as inconvenience, higher costs, lower performance without significant environmental benefits. Ironically, despite what consumers think, a plethora of green products available in the marketplace are in fact desirable because they deliver convenience, lower operating costs, and/or better performance...
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