green marketing

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Title: green marketing

Essay Details:

Subject: Business

Author: Christopher C

Date: May 12, 2015

Level: University

Grade: A

Length: 1 / 294

Essay text:

Actually, the group has done some environmental acts such as collects and recycles the ink in nine countries and changes their packaging for the LFP (large format printer) ink cartridge form normal cardboard to recycled cardboard. In addition of those acts, Epson broadens their environmental concern from the products to transportation and packing methods (WedWire 2006). According to GreenPortfolio (2006) ?§50% of marketing and PR management believe that green credentials are important to customers; and 84% predict this importance is likely to grow further over the next two year??. Green Marketing now has become an important role to companies which can influence the brand image of consumers, the better brand image companies have, the more profit they can make...

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