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This left the executives of the Green Giant Company with some difficult decisions to make. They knew Grand Metropolitan Company expected positive results quickly. After all, Grand Metropolitan's reputation was characterized as "a light but firm hand upon the throat". Green Giant executives knew if their attempts failed, it could result in their careers.
Although Green Giant held 14 percent of the market share in their industry, it would be difficult to increase market penetration because many considered frozen and canned vegetable goods as commodities. The growth in this industry had slowed to an all time low level...
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Common topics in this essay:
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