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Essay Details:
Essay text:
Graneer also needs to determine the best product design for entering this market and a pricing strategy.
Listing of Alternative Courses of Action
1. Joint working arrangement – Graneer would supply key purifier components to an Indian company which would manufacture and market the assembled product. License fees would be on a per-unit basis over the term of the agreement (typically 5 years with option to renew for 3 more).
2. Joint venture agreement – Graneer would partner with an existing Indian company solely for the purpose of manufacturing and marketing water purifying systems. They would split profits and there would be a buy/sell option after a minimum time period...
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