grand strategy

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Title: grand strategy

Essay Details:

Subject: Business

Author: Frances K

Date: January 31, 2015

Level: University

Grade: A

Length: 3 / 880

Essay text:

The company distributed its products primarily through the direct selling channel. It was considered the world's largest direct seller of affordable quality beauty products. In Support of the Grand Strategy Selection by Avon In 1999, Avon president and CEO Andrea Jung developed a successful grand strategy to expand the companies' distribution capabilities and attract new customers. The plan was focused and directed on increasing the companies sales and earning. One of the main objectives was to broaden Avon's retail presence in the United States. By partnering with large retail chains such as JC Penney and Sears, the company would be able to create a store within a store where it could introduce a new and more upscale exclusive product line...

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