Grand Strategies

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Title: Grand Strategies

Essay Details:

Subject: Business

Author: Royce R

Date: May 1, 2014

Level: University

Grade: A

Length: 2 / 549

Essay text:

These are: 2. 2. Striving to create and market unique [programs] for varied customer[s] through differentiation. 3. 3. Striving to have special appeal to one or more groups of consumer ... focusing on their ? differentiation concerns. (Pearce & Robinson, 2003). From these two generic strategies can be developed the following grand, or master, strategies out of which implementation of the long-term goals will come. The following list is based upon a framework suggested by Dr. David L. Gould, dean of the Graduate School of Business Management at the University of Phoenix Washington Campus. ? ? Focus on a specific program agenda and demographic combination for which the agenda seems most suited...

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