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Sure the price you pay is important but in the end the sad truth is that no one knows what any one company is going to earn in the future. So how do we figure out if a company has the prospects we are looking for without an MBA? Michael Porter of Harvard University and author of Competitive Advantage developed the best method I know of. It is called the 5 forces of competition and it tells us in a nutshell the 5 things we must determine when evaluating a business's profitability in the future. These are as follows.
1. Threat of entry
This is how easy it is for a firm to enter the industry that your company is in...
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