Google Enigma

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Title: Google Enigma

Essay Details:

Subject: Business

Author: Lorena G

Date: February 7, 2017

Level: University

Grade: A

Length: 1 / 256

Essay text:

The complementary products are in rise on the Google side, the company has a great strategy to reduce the costs and expanding the complementary products. By the vast breadth of Google’s complements, and the company’s ability to push the price of complements toward zero, Google faces far less risk than others in the market. Any company may find itself competing with Google someday, but it doesn't mean that they should follow their model because they have a very different strategic advantage that makes them invulnerable to losses or failures in any innovation or new product they introduce. So it is not always wise to follow the latest business trend or the newest overnight success, because the fundamentals of business success remains the same...

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